C-store analytics: How can you unlock the potential of your loyalty data?

Your customer loyalty data is an under-used asset. This presentation will help you understand what it is used for, how to source it, how to manipulate it, and how to present it.

In this session, Hartwell will go over the pros and cons of using loyalty card data to give you a basic understanding of sourcing, using, manipulating, and presenting customer loyalty data.

You’ll hear about:

  • Considerations to keep in mind when sourcing the information internally
  • Common analytical uses of the data, such as trade area delineation and estimating cannibalization
  • Data privacy — including some clever ways to use the data without risking PII
  • The role of geography and different methods of using that data
  • Advanced uses for loyalty data, such as lifestyle segmentation analysis and merchandise mix forecasting

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