COVID-19: How can you adjust your tactics to protect market share and consumer perception?

In this session we'll explore how COVID-19 is forcing fuel retailers to adjust tactics

This session discuss the importance of:

  • Safety in numbers — breaking with market behavior has its consequences
  • Protecting the brand — your actions during this period and post-lockdown will impact consumer perception of the brand
  • Preparing for the unknown — quantifying and mitigating the impact of the new normal

You may be acquiring new customers as fueling habits evolve, so how can you retain them post-lockdown? Think about how you can support your community, your customers, and your staff while remaining competitive and abreast of the market conditions.

Watch this session in Spanish here

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