Pricing trial outcomes – what we see during trials and what the different results tell us

Everyone asks us what our trials are like – let’s talk about them!

In this session, Adam Kaplan and Beth Thompson discuss what they see during pricing trials, and more importantly, what they learn.

The questions we’ll answer:

  • What are the key ingredients for a great trial?
  • What can and do pricing trials achieve?
  • What are the pitfalls to avoid?

The session is equally applicable to pricing tests and their application.

Found this interesting? Why not share it:

Related Content

Customer Survey: Kalibrate Pricing - What you’ve said and how Kalibrate will address this

Customer Survey: Kalibrate Pricing - What you’ve said and how Kalibrate will address this
On Demand

How is Kalibrate Pricing evolving? Product roadmap

How is Kalibrate Pricing evolving? Product roadmap
On Demand

What’s the impact of EV adoption on fuel retailing?

What’s the impact of EV adoption on fuel retailing?
On Demand

Kalibrate Pricing — Book a personalized demo

Our experts will benchmark your pricing operations against best practice by carrying out diagnostic exercises, and then we’ll present the findings back to you.

  • Streamline your operational efficiencies
  • Maximize your profit by achieving your volume and margin potential
  • Master market volatility with precision pricing via artificial intelligence or rules-based decision making
  • Confidently make better pricing decisions – and faster
  • Set superior pricing strategies and execute them flawlessly from anywhere using a smartphone, tablet or desktop
  • Gain control over compliance